Which of the following is not true about nominal level measures?

The statement about nominal level measures that is not true is that they rank variables in order. Nominal measures are used for categorizing data without any inherent order or ranking among those categories. They differentiate between different groups or categories, such as types of religion or gender, but do not imply any quantitative relationship or hierarchical structure between these groups.

In contrast, the other statements accurately describe nominal level measures: they include variables such as categories or names that do not allow for mathematical interpretation; they are often utilized to classify qualitative data (for example, classifying responses based on their type rather than value); and they can encompass categories such as religion and sex, reflecting different attributes of individuals without establishing any rank among them. This characteristic of nominal data emphasizes the qualitative nature that distinctively characterizes it from other measurement levels, such as ordinal or interval scales, which do impose an order or ranking.